why taxis and walnuts? after being out late one night, sitting in the cube the next day, in airplane mode, it dawned on me... my past times and my never-ending present: growing up in a walnut orchard and growing old in taxis. that's it. do you like walnuts? mention it in your email to me. If you need a cab in san francisco, good luck, better of in manhattan. a tip if you lose your wallet in the pub and need a lift from the ol' yeller: metro passes, smokes, and a quote from the wise for longevity. music and film recommendations also make good exchanges, depending on the driver.
how does any of this relate to art direction? taxis are the transporters of ideas. yellow like a light in its bulb. rapid and rash- the process of breaking boundaries. immediate and direct- the goal of communication. walnuts are the big nuts, the brains, brain food, fuel, fatta the land, bloodflow, the passenger, a drunkard, the lost, a seeker, an escapee. once cracked, the driver speeds up and suddenly the price of your fare is the sum of your tab from the pub multiplied by the number of pubbing comrades. thanks for coming by.
about
experience
Liquid Agency - Freelance Designer, 10
Olive Media Inc. - Graphics | Branding, 09-10
Taproot Foundation - Volunteer Designer, 08-10
Academy of Art University - Advertising Tutor, 08-10
Igor International - Art Director | Brand Strategist, 07-09
The Go Game - Freelance Graphic Designer, 08-09
Exegy - Freelance Art Director, 08-09
Aggregate Productions - Freelance Graphic Designer, 08-09
Racepoint Group - Freelance Graphic Designer, 08-09
Veneer - Production Artist, 07
Auston Design Group - Project Manager, 07
Eat My Words - Brand Research, 06-07
Lila Theatre - Marketing | Design Intern, 06-07
education
Academy of Art University, BFA Advertising, 07
St. John's University, Communication Studies, 03-04
Italingua Instituto, Italian Language Studies, 08
client work
Aesthetic Sciences
Aircell (GoGo - Virgin Airlines WiFi)
Air New Zealand
AllVoices
Australian Beverage Company
DuPont
Firebrand
Halogen
Hitachi
HP
Intel
MTV
Nokia
Neato Robotics
San Francisco Public Library
Seagate
SF Paramedics
Sybase
The Go Game
Triton Museum of Art
Turner Broadcasting Systems
Wrigley’s
contact
print
client new balance
project academic work; print, outdoor
role art director, team of 3
“Keep Running” was a campaign developed to attract new interest in the spirit of running by invoking the fear of being lazy. Couch potatoes would see their couch with an alligator, mouse traps, and cacti needles.
client smart car
project academic work, print
role art director, team of 3
“A Micro Car for A Macro Life” was a campaign developed to target young, tech-savvy, eco-friendly individuals with jam-packed lives. The message plays off the literal "smart" mind and fuses it with the idea of smart choices to achieve the Chemistry of Smart.
client Olive Media
project direct mail
role concept, production
“Fall in Love with Your Music Again” is a direct mail piece designed to convey to audiophiles the quality of Hi-Fi sound which is increasingly lost in today's digital world of compressed music.
client Lila Theatre
project poster
role art director
“Let's Play” is a poster campaign designed to create an awareness not only about Lila Theatre, but about improv culture. The concept captures a typical improv scene to spark the viewer's imagination.
client Aggregate Productions
project postcard; evite
role graphic designer, production
"Holiday Chocolate Festival” is leave-behind designed to promote a Bay Area holiday event in part with SF Firefighters and Bay Area chocolatiers. The flyer was distributed around the Bay in local shops, restaurants, and at citywide events for the fall 2009 festival.
web
client igor international
project web banner
role art director
“Building the Perfect Beast” is the Igor naming guide with tips, tricks, dos and don'ts on how to name your company, product, or service. A series of banner ads were developed to promote the guide which gave potential clients just enough tools to get excited about renaming their product or service.
client neato robotics
project web design
role art director
Over 15 design options were created brand development of Neato Robotic. Working closely with a creative director and strategist, this was one of the 15 designs built to deliver a clean, quick message for a contemporary product.
client olive + thiel
project microsite
role art director
For CES 2010 Las Vegas, Olive and THIEL launched a campaign introducing the partnership of the two hi-end audiophile companies. A microsite and marketing collateral (table displays, banners, and brochures) were developed, produced, and live within 3 days in part with the Olive expert html coder.
client olive media inc.
project website updates
role art director; production artist
Updating and maintaining the graphics and content on the Olive site has been apart the continued development of an international market with an aim to increase their domestic presence. Web work also included creative development and production for email blasts, banner ads, and content/style improvements with product and software releases.
other
client the go game
project social media / iPhone app
role art director
Hijack the Band is a company and concept developed by Finn Kelly from The GoGame. It is an interactive cell phone game played while watching a band perform. The object is to add an exciting layer of give and take between the audience and the performers, giving the fans the ability to actually influence a number of aspects of the show.
client seagate
project branding/mock ads
role art director
As apart of the naming/branding process with Igor, the "Contextual Support" process was to deliver a series of mock material to clients, ranging from print ads, micro sites, and business cards to present various directions during name development. These two sample mock ads are part of a collection of 50-70 different concepts compiled over a 3-day period for one client.
client the go game
project event material
role graphic designer
For the 2009 SXSW Annual Music Festival in Austin, Texas, The GoGame participated by running a team building event with over 3500 players. Playing off a "high school" theme, buttons for each grade level were designed and worn by each participant.
client air new zealand
project social media pitch
role art director
Under award-winning creative direction "Black Turtleneck" concept was brought to life via a social media campaign about a fictitious supergroup band who becomes a viral empire and the face of an airline promotion. Concert posters were conceptualized, designed and presented for the airline's marketing pitch.