Brand Development

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Client CasaCast

The Biz Real Estate, Los Angeles

Skills Graphic Design, UX/UI

The Project

A couple of business men came to me with their big idea and a developer. They also had a name and a business model, but zero identity, and zero product. Together with the a software engineer we landed on a simple logo and began working through the UX / UI of both the user facing website as well as the client portal. The brand goal was to communicate a lucrative business to both a traditional and more contemporary community of real estate agents and property owners. It was crucial that the identity not represent a niche market, nor appeal as a vacation/destination business. Voilà!

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