Identity
Identity
Los Angeles
Skills:Creative Direction, Graphic Design
The Project
TSG was looking to come alive from the ground up: identity, branding and marketing collateral. I collaborated with the CEO of the tech startup to get to know their business objectives, understand the headspace of the team running the show, and ultimately delve into their DNA to pop out a visual landscape for all communications materials. Tech's DNA and connectivity were themes beneath the various concepts explored to land on the current visual identity, evocative of service offerings and the TSG industry.
