Client: Glance

The Biz Social Media, Los Angeles

Skills Graphic Design, UX/UI

The Project

The task was to develop the visual identity for a social media app. The concept required a light identity exploration which translated the product service and name, as well as some UX/UI development for presentation purposes. I was presented with a pitch deck that outlined the demographic, functionality of the product, and the ROI goals. After carefully studying the market trends and end goals for the idea, the visual representation of the name came through over a series of design exploration.